While the ad was no doubt a clever marketing ploy by the front office at McDonald's, the ad also showcases so much of what is wrong in our society when it comes to dealing with the issue of race.
Quote"...(that) they will not be judged by the color of their skin, but by the content of their character." -Martin Luther King, Jr.
Balkanization and 'multiculturalism' will not cure racism. Rather, it is my contention that by focusing on cultural differences, the 'multiculturalism' movement did more to foster balkanization, racism, misunderstanding and mistrust between races than white supremacist groups were ever able to accomplish.
Racism and division will not end until people stop focusing on the amount of melanin in one's skin, and instead focus on our common humanity, and common goals as fellow citizens of these United States.
Only by focusing on shared, common values as human beings will we be able to move forward; and then and only then will we be able to achieve Dr. Martin Luther King's dream of a color-blind society.